Did you know that live streaming has been one of the hottest topics in the marketing industry for quite some time?
For starters, it’s something new and hasn’t been with us for a longer period of time.
But it has already started gaining traction as well as the attention of the ones who are always trying to come up with innovative and fresh ideas to deliver content to their target audience.

(Source: https://www.salesforce.com/blog/2017/07/live-streaming-for-business.html)
Right now, our world is fighting day and night to eradicate its worst enemy to date, i.e. Covid-19. It’ll definitely be hard. But, just like always we’ll win.
We always do.
And let me tell you that in the post-COVID-19 world, live streaming will take over.
In this blog post, we will take a look at the top 4 reasons why businesses should shift their focus towards live streaming.
Well, then!
Let’s get started.

4 Reasons Why Businesses Should Equip Live Streaming In Their Arsenal

1) Live Streaming Is Growing Fast

And that’s the biggest reason you should focus on live streaming effective immediately.
Imagine reaching out to thousands of new as well as existing customers within a click of a button. It’s soon becoming a reality.
I’ve been in the marketing industry for quite some time now. And I personally know how hard it is to improve your search engine ranking and coming up with a content strategy.
And that’s exactly why businesses are looking for something new and unique that will help them reach out to thousands of people without even them having to put in too many efforts.
With live-streaming, you can manage to drive a huge amount of revenue to your business.
Did you know that live streaming was more than 30$ billion industry in 2016? And it was just getting started.
Post Covid-19, you will witness a huge rise in the number of businesses equipping live streaming in their marketing strategy.
You might have heard about Twitch. It’s one of the most popular live-streaming websites till date.
And it has nearly 10 million active users on a daily basis. Various social media platforms have already started integrating live streaming. You shouldn’t miss out on this opportunity.

2) Helps Reach Out To New Audience

Millennials just love the concept of live streaming.
Some of them even spend hours consuming the live-streamed content each and every week.
Nowadays, we don’t read newspapers or watch television, as our elders used to.
And businesses are already aware of it.
They’ve already started ditching the traditional marketing tactics and have started creating a roadmap for their digital transformation.
With live streaming, you will be able to reach out to a wide range of your target audience, even in front of the ones who are outside of your traditional reach.
And once you do that, you will definitely be witnessing an increase in your conversion rate as well as ROI.

3) Creates Active Engagement

It’s no secret that video marketing is the real deal.
Over the course of the past few years, marketers have started realizing it and added video marketing to their marketing strategy.
So, where does live streaming fit in?
Live streaming content is watched by people for the same reasons why people watch television.
Not only does it help them stay updated about the latest news as well as events, but it even helps them come across fresh content on a regular basis.
Alongside this, with live streaming, your audience will be able to interact with you in multiple ways.
You’ll be getting your brand out there as well as engaging your audience. They’ll be actively engaged and might even share it with their friends as well as family members.
And if you are looking forward to knocking it out of the park, you should take advantage of it right now.

4) Helps Businesses Build Trust

With live streaming, you will be creating a long-lasting bond with your audience.
That’s because you will be talking with them in a natural as well as unedited manner.
This will make them feel like they are participating in a much more authentic manner.
Highly edited videos can help you out a lot. But your users won’t feel the same level of authenticity, which they will in case of live streaming.
And this will help them cultivate trust, leading to greater influence on the social media platforms as well as an increase in conversion rates.
Alongside this, you will be earning your customer’s trust and witnessing an improvement in the customer retention rate as well as loyalty.

Conclusion

It’s no secret that the marketing industry has experienced numerous changes over the course of the past few years.
Consumer behavior changes, new trends emerge and the old ones fade out.
Hence, you need to keep yourself completely updated about the latest marketing trends in order to stay a step ahead of everyone.
And right now, you need to focus on live streaming.
It’s the future. It isn’t just limited to video game streaming.
It’s so much more than that. Nowadays, it’s accessible as well as beneficial to just everyone out there. And hence, it’s time you gave it a shot.
But the thing about live streaming is that you should stream your content live in the highest possible quality. Otherwise, it’ll all be a waste of time.
And that’s exactly what we are here to help you with.
It’s time you took your live streaming efforts to the next level.
Get in touch with us for a FREE 30 minutes consultation TODAY!